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Design thinking concept brings out the importance and integration of “Consumer Centric” product development, into the “Consumer Centric” marketing. Read, These principles are fundamental to product usability by product users, digging out the “preferences”, “usage”, and “ambiance” of the markets, so that the full life cycle of the innovation, consumers, and markets are integrated into the development process. – Designing thinking is “…to conceive of a fully developed marketplace, not simply a discrete device” – Design thinking is “… — a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.” – Design thinking facilitates a leadership commitment of “…a profession that blended art, craft, science, business savvy, and an astute understanding of customers and markets” – Design thinking “…is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” I like the HBR article more than the video below, and it is fun to hear them how they are struggling to articulate…!

Tim Brown – The Design Thinking Guru: From Design to Design Thinking

A quick intro here: