Information strategy is becoming more and more important as organizations realize that there are data that are flowing through their processes and systems and it is better that they build the right aqua duct system of data flows and use that water of intelligence to become analytically competitive.
Remember information strategy is different from data strategy and you need analysts to help you to master the both – one more reason why you need a CAO (spelled KO!), Chief Analytics Officer.
The video presentation mentioned below is to understand what is an information strategy, how is it related to the organization’s strategy, how is it executed, and how it could be part of both re-engineering as well as continuous development in marketing or organizational analytical competitiveness.
How to develop and deploy an information strategy.mp4