- Strategic Thinking and Strategic Metric – The Learning From Moneyball Movie. Also, this is an example of how to follow basics of APA Style of writing
- Seven Steps to Solution Development and Implementation – This is presented in mulitiple parts, what was stated as separate parts earlier.
- Learn to write using APA style. This will be used for the final recommendation report. Listen to 20 minutes presentation at http://www.apastyle.org/learn/tutorials/basics-tutorial.aspx
- Understanding Meta data, Data Dictionary, and Distributions of Variable Values/Characters
- How to develop an information strategy for your organization – an example
I have been writing these articles on CRM over a period of 10 years, and I will move some of the following to the above required list:
Predictive Modeling: Myths on Increasing the Predictive Power
Modeling Process Flow
CRM Intelligence – Real Time CRM Intelligence and Real Time CRM Best Practices
Sampling Methods, Inferences, and SAS Procedures for Discrete – Categorical – Response Data
Interaction term vs. interaction effect in logit and probit models – using STATA to compute the interaction effects – Too technical and you may skip
Web analytics best practices for marketing and creative – Part 1
Analysis of Longitudinal Data – Part1.ppt
A Class of Natural Plots for Marketing Regressions – N-plot.pdf
Top 10 – Minimal SAS Tutorial Documents – Examples – A Statistician List
PROC SQL Lecture
Strategies for CRM and Direct Marketing Analytics – Critical Approach and Guidelines
Bayes Theorem, Autoregressive Modeling, and Marketing Optimal Messaging
Real Time Analytics – Basics of Updating Algorithms
CRM portals, Analytics, and Direct Marketing Principles are Critical for a Real Time CRM-Direct Marketing Platform
Pharmaceutical Marketing Mix Models
Some Principles of Building Pharmaceutical and Non-Pharmaceutical Acquisition Models
Pharma CRM – Pharmaceutical CRM
Pharmaceutical CRM – Why Patient Relationship Management is key for product differentiation and competitive advantage?
CRM Portal, CRM Data Capture, CRM Analytics – Rapid Implementation of Real Time CRM – Part II – Operational CRM
Pharmaceutical CRM – Differentiate the Product or Die or Do Customer Care.html
Lead Generation – Consumers – Patients – Optimal Channels for Better ROI – US Mail, Web, Media
CRM Portal, CRM Data Capture, CRM Analytics-CRM Implementation Requirements
Marketing Portals – An integrated marketing gateway to a marketing operation
Optimal Sample Size for Direct Marketing – Some Basics
Neural Network Approach to Model building – CRM analysis
Hierarchical Cluster Analysis
What are the types of CRM analytics?
Web marketing intelligence – Do you know the effectiveness of your advertisement dollars spent with GOOGLE and OVERTURE sponsorship placements
Contents of real time CRM for rapid implementation – Customer Perspective – Part I
Strategies for CRM and Direct Marketing Analytics – Marketing Options Model
ROI Trends – Free Tools for Real Time Web Marketing Analytics
Real Time CRM, Right Time CRM, Customer Relevant Time CRM – Your Priority is…
Data Hub, Information Hub, Knowledge Hub – Integrated Real Time CRM system.pdf
Basics of Real Time CRM Intelligence and Real Time CRM Best Practices
CRM Data Mining – Methods of Dimensionality Reduction and Choosing a Right Technique.
What is meant by best practices in CRM and/or database marketing.
Why Real Time CRM is Feasible, Not an Information Overload, and Worth It?.
Is it CRM software or CRM vendor or CRM implementation?.
Evaluating your email (e-mail) marketing best practices and fast track adjustments.
Test for evaluating the state of best practices for your CRM implementation and solution for fast track alignment.
Web Marketing is Key for Direct Marketing.
Real Time Analysis, Content delivery, and Data Capture Powers CRM portals.
Building Real Time CRM intelligence: Some Key Analytics and Strategies.
TEN REASONS WHY MODELS MAY FAIL.
Architecture for e-Commerce strategy – Questions and Answers Demystifying Structurally Strong E-Commerce Architecture..
Using Customer Care to Differentiate a Pharmaceutical Product From Its Competition.
Why Companies Need Analytics? – Facets of Getting to Useful Analytics.
Foundations of Database Best Practices for Analytics in CRM Setup.
Where does quality meet CRM?