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Design thinking concept brings out the importance and integration of “Consumer Centric” product development, into the “Consumer Centric” marketing. Read,http://hbr.org/2008/06/design-thinking/ These principles are fundamental to product usability by product users, digging out the “preferences”, “usage”, and “ambiance” of the markets, so that the full life cycle of the innovation, consumers, and markets are integrated into the development process. – Designing thinking is “…to conceive of a fully developed marketplace, not simply a discrete device” – Design thinking is “… — a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos.” – Design thinking facilitates a leadership commitment of “…a profession that blended art, craft, science, business savvy, and an astute understanding of customers and markets” – Design thinking “…is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” I like the HBR article more than the video below, and it is fun to hear them how they are struggling to articulate…!

Tim Brown – The Design Thinking Guru: From Design to Design Thinking
How design thinking helped airbnb to become a billion dollar company.
The Simple Four-Step Design Process for Building Product Customers Will Love
 


Comments

09/24/2016 2:15pm

good

The visible and the invisible, the physical and the mental, these are the two main groups of elements which affect our perceptions toward a certain designated space ambience. The designers play a major part in it, and these days, it seems that designers focus more on the aesthetic side of the creations, which fulfills the visible and physical parts for human's pleasures and desires,

01/02/2017 3:44am

I am civil engineer so better understand about the design and systematic way of it.

04/03/2017 4:11pm

The architects have a noteworthy influence in it, and nowadays, it appears that planners concentrate more on the stylish side of the manifestations, which satisfies the unmistakable and physical parts for human's joys and longings,

04/11/2017 8:52am

Members of Airbnb are being sued by cities and Airbnb are just telling them to get an attorney. Airbnb is just dumping their members to the gutter instead of protecting them.


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