The analyst /consultant and the client both understand what key end nodes will get used in the analytics based on the expected values of the nodes as well as availability of data. This eliminates any possibility of surprise as to what is not addressed during the analytics solution development stage.
It provides various hypotheses pathways and different pathways are evaluated on the expected pay off as follows. This is also from the same reference mentioned above.
A case study going through the tree details is given here on the issue of “how can we increase profit”, and hence the “issue tree” for “increasing profit”.
Now for each of the issue-tree end point, we can calculate
Please read all the wonderful details the first link provides.