Monthly Archives: February 2013

Segmentation Method Best Practices Check List

A simple short list of segmentation method best practices.

Of which determining the number of clusters is probably least understood.

See also https://communities.sas.com/thread/35557?start=0&tstart=0 for certain thoughts on using CCC and interpreting them for number of clusters. 

Is CCC both a neccessary and sufficient condition for determining the number of clusters?  Does this quaint nerdy question matter?  oh… yes; believe me!  So, how do I understand this with out getting discouraged by the mathematics of it.  Visualization can help a lot, here.

From Data Monster & Insight Monster