Monthly Archives: January 2014

Connecting Strategic Metric and Strategic Campaigns – A Simple Way to Match Them

We have seen that strategic metric is a function of

– your vision/mission

– your unique products and services

– your value segments

– your budget

– Level of your CRM implementation (Right price, right time, right consumer, right offer)

Whether you are doing a great job of understanding, creating, and utilizing your strategic metric is captured in the goodness of measure of your campaigns.

Here is how it is tabled for you to make you think.