Category Archives: internal consumer base

Key Analytics for Marketers

Understand your consumers

– Segmentation methods – Hypersegmentation

– Predictive models – all kinds of regression methods

Test, Test, Test – to align right consumer to the right message – Experimental designs and expected ROI

Find more of the best consumers (right consumer for the right message) in your consumer base

– Consumer typing – segmentation projection to the population

Find more of the best consumers in the national base

– Consumer typing

From Data Monster & Insight Monster